GentlePlacement

Placement service · Los Angeles County

Private pay placement

Paying privately gives you the widest choice of homes and the fastest move-in, with no authorization to wait on. We help you spend it well.

Older woman and her adult daughter hugging outdoors

What it is

Most families pay for board and care privately, using savings, income, the sale of a home, or long-term care insurance. It means you can choose any licensed home with an opening, move in as soon as the paperwork is done, and change homes later if you need to.

The risk with private pay is overpaying for a setting that does not fit, or running through savings faster than planned. We help you compare like for like, so you know what each home's rate actually includes and what will make it go up.

Signs this may be the right fit

  • Savings or income cover $3,000 to $6,000 a month
  • You want to move quickly
  • You want the widest choice of homes and areas
  • Long-term care insurance will reimburse some of the cost

What to look for

  • The rate by care level, in writing.
  • What is not included: incontinence supplies, transportation, haircuts.
  • How and when rates increase.
  • Long-term care insurance paperwork. Ask whether the home completes the claim forms.

What it costs and who pays

Board and care in California typically costs $3,000 to $6,000 a month in 2026, usually all-inclusive. Assisted living runs a Los Angeles County median of about $6,281 a month with standard care. Use the cost calculator for an estimate for your area.

How we help

No cost to your family, start to finish

We compare total cost

Rent, care, and extras, so you see what each option really costs per year.

We plan for the long run

We look at how long savings will last at each rate, and what happens after.

We check for help you might be missing

VA Aid and Attendance and long-term care insurance are often overlooked.

Questions families ask

Will private pay residents be treated differently?

They should not be, and in the homes we work with they are not. Care level, not payer, drives care.

What happens if savings run out?

Plan for it early. If your parent may need Medi-Cal later, ask before moving in whether the home accepts Medi-Cal program residents.

Tell us about your situation

We will call you back the same business day. There is no cost to your family. The care home pays our placement fee.

Step 1 of 2: The care needed
Step 2 of 2: How to reach you
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